Quartz / Atlantic Media teams joined forces with Citigroup to create a syndicated media platform that would create new media outlets to that focused on advertiser centered content. In essence, matching articles that best fit the advertisers’ market demographics. Rather than trying to find stories that appealed to their target market, clients’ ad dollars could curate brand relevant content from all available media, creating a better context for the advertiser’s users.
Soluna built a custom purpose WordPress plugin to manage this new content distribution strategy and provide relevant analytics on content permissions and usage. This solution also implemented a settings page to set which APIs the blog posts would be sent to, and added additional functionality to the main admin post page.
QZ / Atlantic Media was impressed that work was completed to spec and ahead of schedule.